Miller.

Winter Music Festival – Miami - USA


DesignScene produced this event for Splendid Communications and Miller Genuine Draft. An 18 month preperation period resulted in a seamlessly run and truly amazing experiential weekend.

50 Miller competition winners were flown in from all over the world to join 20 brand managers, 12 emerging hot DJ and electro artists and media representatives for an action packed weekend of fun in Miami, taking place alongside the Winter Music Conference (WMC).

Working with their entertainment, dance and music industry contacts in Miami, the DS team sourced a series of venues and organised a full-on raft of exclusive events over 4 days to keep the Miller party moving and grooving to the style, vibe and pace of the WMC.

This included welcome drinks on the rooftop of the fabulous Catalina Beach Club Hotel, a Sunset Party on the Tikki Beach boat around the bay with 5 Miller DJs performing live sets and taking over the second room and co-promoting an evening at legendary Miami nightclub, La Folie D'amour.

It culminated on Saturday night with all the Miller crew and DJs moving to the Wynwood Design District at Charcoal Studios, for a massive warehouse party. It was the first time that this venue had been used for an event associated with the WMC.

DesignScene designed a spectacular production and worked with technical suppliers who provided and installed full production lighting, sound and video rigs.