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We’re big fans of live music at DesignScene. (Who isn’t?) Our staff includes ex-music industry folk, our founder started his career lighting gigs and nightclubs, and there’s even an ex-music journo among us. So the absence of festivals and gigs this summer has been keenly felt. What else would you expect from an experiential marketing […]
The countdown’s begun to the DesignScene Digital Showcase. The well-known adage in creative agencies is: Show, Don’t Tell. Don’t talk about a product benefit. Show it to the audience. And make it entertaining. It’s why live events and experiential marketing are both such powerful tools. They’re the perfect way to show what a new product, […]
Offline event… that’s an oxymoron, right? We’re creatures of digital habits, taught to coax content out of the most mundane of moments. Morning coffee runs, captured reminiscent of a Bon Appetit article, casual hangs finessed to feel like a soiree filled with A-list celebs. We’re unspoken pros at procuring our digital ‘brands’, even if inadvertently. […]