AR Glasses in the Future of Events

Augmented Reality, or AR, is quickly becoming a part of our everyday lives. From AR-assisted surgeries at John Hopkins that allow surgeons to increase the efficiency and effectiveness of their patient care, to social media leaders, like Snapchat, changing the way we pose for the camera with their AR powered Lens Studio. But more recently, we’ve seen a rise in the use of augmented reality within the events space and this will go to a whole new level as AR wearables start to get incorporated into events.

But before we dive into that, what exactly is Augmented Reality? To put it simply, AR is an interactive experience where a person’s real world environment is enhanced by real-time computer-generated images. So in a world where everything, especially the events industry, is going virtual, it’s no surprise that professionals are looking to companies like Facebook, Microsoft, and Snapchat for their cutting-edge AR devices to help drive their initiatives.

For example, Mercedes Benz has used Microsoft’s HoloLens to give their employees and potential buyers a deeper look under the hood, with a 3D immersive exploration. Without having to strip away bots and pieces, individuals were able to see exactly how the vehicle operates. This is not only effective on the sales floor – it can easily be applied at trade shows of all types, as well.

Companies like Apple (ARKit) and Google (ARcore) are improving attendee engagement by allowing every user in the room to experience the same, if not similar, images. This could increase interaction by letting attendees alter digital images like clothing on a mannequin before choosing to make a purchase. Additionally, gamification becomes a huge opportunity with resources such as ARCore’s Cloud Anchor, giving people the ability to create various gaming experiences from almost anywhere.

Lastly, a company called Spatial, is really changing the landscape of events by running simple 2D photos through a proprietary AI algorithm to create fully dimensional, recognizable avatars for participants. However, they don’t stop there – users will be able to share web pages, media, interact with 3D objects, write on white boards, and even appear in other rooms from a remote location. Speakers will be able to present their keynotes from the comfort of their home, while attendees network with one another “in-person” from two different countries. 

Although, nothing will ever replace the in-person experience of watching your favorite artist live on stage or conversing with a complete stranger over a hand-crafted cocktail – the future of AR and these hybrid solutions in events are just beginning. The augmented reality headset market  was valued at $1.64 billion back in 2018, and is likely to reach $340.16 billion by 2028. Here is a list of 2021 events that you can join and learn more about AR. At DesignScene, we’ll keep tracking the progress of tech in events to keep you informed – not to mention look for new ways to continue creating and innovating!

Here is a list of some of the best AR Smart Glasses for you to check out:

1. Nreal

2. Merge AR/VR Headset

3. Microsoft Hololens 2

4. Magic Leap One

5. Google Glass Enterprise Edition 2

6. Raptor AR Headset

7. Kopin SolosToshiba | dynaEdge AR Smart Glasses

8. Toshiba dynaEdge

9. Vuzix Blade AR

You might also like?

ADA and Event Design

The Americans with Disabilities Act (ADA) became law in 1990 and was a landmark piece of legislation in the US that acknowledged the struggles of people with disabilities and made any form of discrimination against them illegal. It also required public bodies, employers and venues (amongst others) to accommodate the needs of those with disabilities […]

Top Tips for Cross-Cultural Event Production

At DesignScene we’re lucky enough to travel and work in a wonderful variety of different countries, cities and environments. We can only deliver projects successfully because we’ve spent a lot of time developing a real understanding of the different locations and built upon that knowledge and experience. We also know that this approach works well […]

African American Music Appreciation Month

From Tina Turner to Notorious BIG, Nina Simone to Beyonce, the team has spoken. It’s African-American Music Appreciation Month. Which gives us at DesignScene a great excuse to share stories of working with legendary African-American performers. And bang the drum for our favourite African-American artists. In celebration, we’ve put a Spotify playlist together, across genres […]

London

+44 20 8752 8290
46A Rosebery Ave.
London, EC1R 4RP

New York

+1 646 770 2859
79 Madison Ave, 8th Floor
New York, NY 10016

Los Angeles

+1 424 214 1562
10000 Washington Blvd
Culver City, CA 90232

Singapore

+65 3165 1973
9 Battery Road, 28-01
Singapore 049910
icon-plus icon-social-instagram icon-social-linkedin icon-social-vimeo icon-social-youtube