a4 Media
Time Machine lands in New York

WHAT DID THE CLIENT WANT?

To launch a4 Media’s Athena AdTech platform at Advertising Week New York.

WHAT WAS OUR APPROACH?

To create an engaging and immersive pop-up experience outside the venue.

THE SOLUTION

The a4 Media Time Tunnel, which took delegates on a journey back to the 1950’s to show how the media landscape has evolved since; from a single TV in the living room to multiple devices around the entire house. Starting in a mad professor’s chaotic lab, Advertising Week delegates then entered the tunnel to take the time challenge. Inside they were immersed in a dramatic audio-visual journey through time, culminating in a touch screen quiz to test their knowledge.

The doors then opened to reveal the Athena Lab, where a white coated technician demonstrated the simplicity of Athena’s system on a touch table. On exit, we gave our contestants Athena swag as a reward for completing the experience.

The Results

20k
Delegates
500
Time tunnellers
3k
Items of branded swag
Let's Talk

London

+44 20 8752 8290
46A Rosebery Ave.
London, EC1R 4RP

New York

+1 646 770 2859
20 Jay Street, Suite 632
Brooklyn, NY 11201

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Culver City, CA 90232

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Singapore 049910
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