WHAT DID THE CLIENT WANT?
To launch a4 Media’s Athena AdTech platform at Advertising Week New York.
WHAT WAS OUR APPROACH?
To create an engaging and immersive pop-up experience outside the venue.
The a4 Media Time Tunnel, which took delegates on a journey back to the 1950’s to show how the media landscape has evolved since; from a single TV in the living room to multiple devices around the entire house. Starting in a mad professor’s chaotic lab, Advertising Week delegates then entered the tunnel to take the time challenge. Inside they were immersed in a dramatic audio-visual journey through time, culminating in a touch screen quiz to test their knowledge.
The doors then opened to reveal the Athena Lab, where a white coated technician demonstrated the simplicity of Athena’s system on a touch table. On exit, we gave our contestants Athena swag as a reward for completing the experience.