AIM AWARDS 2020
Pivoting the AIM Awards to an online hybrid event

THE CHALLENGE

As the pandemic hit, the format of the AIM Awards had to be rethought as an in-person event wasn’t possible. AIM still wanted to celebrate the UK’s Independent Music scene but their traditional awards dinner with live music at London’s Roundhouse simply wasn’t achievable.

WHAT WAS OUR APPROACH?

Pivoting an established in-person event to a hybrid Awards Ceremony. In order to stand out from other music events broadcast during lockdown, we focused on bringing exciting features such as XR (Extended Reality) environments to performances and the set. While being mindful of Health and Safety protocols during filming was an integral part of making our live music acts feels safe in-studio.

THE SOLUTION

 A hybrid event broadcast live on SBTV and through the Gig Rev app. DS put together a full run of show including live-hosted awards, user-generated acceptance speeches, sponsor visibility, and musical entertainment captured at a digital studio in South London. Guests interacted via the event app throughout the broadcast with live callouts from the host to those who were active on social. 

The Results

2
Hours live broadcast on youtube
7
Artist performances; live performances from Little Simz, Arlo Parks and AJ Tracy with remote performances from Erasure and Damon Albarn
XR
Extended reality stage
20000+
Live stream viewers
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