AIM
Celebrating 20 years of the AIM Awards!

WHAT DID THE CLIENT WANT?

To deliver the biggest AIM Awards ever for their 20th anniversary show at London’s Roundhouse.

WHAT WAS OUR APPROACH?

We took the AIM brand and developed an AIM Awards event identity to play across digital, print and show production.

THE SOLUTION

With only an eight-hour set-up window, we produced a tightly choregraphed evening including red carpet arrivals and interviews, sponsored reception, dinner and awards show, plus an after-show concert and party.

The Awards were hosted by Lauren Leverne with all AV produced in-house at DesignScene. The evening included a surprise set from AJ Tracey and performances from artists such as Dave, Idles and Debbie Harry. Following a 30-min turnaround to clear the floor, ticketed public were then allowed into the venue for a headline performance from Johnny Marr and DJ sets into the early hours.

The Results

450
Guests
50
Sponsors
12
Awards
Let's Talk

London

+44 20 8752 8290
46A Rosebery Ave.
London, EC1R 4RP

New York

+1 646 770 2859
20 Jay Street, Suite 632
Brooklyn, NY 11201

Los Angeles

+1 424 214 1562
10000 Washington Blvd
Culver City, CA 90232

Singapore

+65 3165 1973
9 Battery Road, 28-01
Singapore 049910
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