WHAT DID THE CLIENT WANT?
To position Braze as a leader within the engagement marketplace and deepen relationships with current and future customers.
WHAT WAS OUR APPROACH?
An immersive brand experience at every point of the delegate journey, dramatizing the clients’ theme of Humanity in Action within their chosen venue, Pier59.
We created an event identity applied across print and digital assets from wayfinding to keynote presentations. Playing into the minimalist canvas provided by the venue, we designed and implemented a consistent graphic identity throughout the space, complimented by furniture and décor, lighting, audio and video production. For the keynote stage we projection mapped a giant photographic backdrop and adapted all of the content to totally immerse delegates in the space.
We provided full event production including event management, staffing, registration, catering, content and stage management, live streaming and session recording for post event videos.