WHAT DID THE CLIENT WANT?
A base for Hulu to engage with its advertising customers during Cannes Lions.
WHAT WAS OUR APPROACH?
To create a highly visible, easily accessible, multi-purpose meeting and event space.
Taking inspiration from the Hulu brand’s elevated look and Californian roots, we transformed a cabana close to the Palais du Festival into a Malibu Beach House.
Paneled walls, curated furniture and SoCal décor delivered the desired effect, while mixed static and digital surfaces brought to life key art and statistics. The Beach House combined indoor and outdoor space for hosting a variety of private and semi-private meetings, as well as event programming. We also provided a smoothie, juice and coffee bar during the day and full catering for events such as a VIP brunch hosted by Kerry Washington.