WHAT DID THE CLIENT WANT?
To re-invent ITV’s presence at the MIP markets in Cannes, migrating them from an indoor presence in the Palais to an outdoor pavilion.
WHAT WAS OUR APPROACH?
A plug-and-play, modular shipping container with fully-integrated services offering a flexible meeting and events space.
We created a two-story pavilion manufactured from 10 shipping containers. It was adapted with full glass ends, side openings, wet weather proofing and significant structural re-inforcements.
The ground floor houses a multitude of meeting rooms and pods while the second floor contains an open plan events space plus meeting rooms, cinema, studio, balcony, catering areas and kitchen. The pavilion integrates power, lighting, IT, internet and AC and even features an elevator to the second floor.