WHAT DID THE CLIENT WANT?
To connect with some of the biggest players attending Cannes Lions, culminating in a special night of music in partnership with Citibank.
WHAT WAS OUR APPROACH?
A footprint in the heart of the festival to bring the brand close to the delegates. And a more luxurious experience in the hills overlooking Cannes, for special programming and the main event.
Taking our inspiration from Live Nation’s New York offices, we created a flexible space in a cabana close to the Palais overlooking the sea. This housed meeting spaces, a fully serviced bar and an outdoor lounge area for event programming.
For the main event, we sourced one of the best villas in Cannes. With a perfect sunset view of the coastline, the villa was used for brand partner events, each with an individual look and feel. The main concert night was an epic up-close-and-personal live performance by a music icon. In 2019, Sting performed an intimate set on our poolside stage while previous artists have included Dave Grohl and Eddie Vedder. The event has quickly become one of the most sought after guestlists at Cannes Lions.