Pepsi Max
Bringing PepsiMax alive for new audiences

WHAT DID THE CLIENT WANT?

An experience that brings to life the great taste of PepsiMax for Millennials and Gen-Z.

WHAT WAS OUR APPROACH?

A unique, immersive sampling walkthrough that explored all the senses and helped shift perceptions of the brand.

THE SOLUTION

A 40’x40’ black box outdoor installation that took consumers on an immersive journey through the tastes that make up PepsiMax. The installation housed a multitude of experiences including an infinity mirror room, motion sensing video walls, interactive video flooring, rain curtains and aroma machines.

In a hidden chamber, a levitating can of PepsiMax was used for sampling. After which everyone received a personalized bottle of PepsiMax with their photo on it as they exited the activation. The black box was positioned in a high footfall location in London, and in Edinburgh during the Edinburgh Festival.

The Results

2
Locations over 2 weeks
1k
Consumers
40k
Social impressions
Let's Talk

London

+44 20 8752 8290
46A Rosebery Ave.
London, EC1R 4RP

New York

+1 646 770 2859
20 Jay Street, Suite 632
Brooklyn, NY 11201

Los Angeles

+1 424 214 1562
10000 Washington Blvd
Culver City, CA 90232

Singapore

+65 3165 1973
9 Battery Road, 28-01
Singapore 049910
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