WHAT DID THE CLIENT WANT?
An experience that brings to life the great taste of PepsiMax for Millennials and Gen-Z.
WHAT WAS OUR APPROACH?
A unique, immersive sampling walkthrough that explored all the senses and helped shift perceptions of the brand.
A 40’x40’ black box outdoor installation that took consumers on an immersive journey through the tastes that make up PepsiMax. The installation housed a multitude of experiences including an infinity mirror room, motion sensing video walls, interactive video flooring, rain curtains and aroma machines.
In a hidden chamber, a levitating can of PepsiMax was used for sampling. After which everyone received a personalized bottle of PepsiMax with their photo on it as they exited the activation. The black box was positioned in a high footfall location in London, and in Edinburgh during the Edinburgh Festival.