WHAT DID THE CLIENT WANT?
To create awareness for a new AMC Networks’ show called The Terror, the story of an ill-fated voyage to find the northwest passage between the Arctic and Pacific Oceans.
WHAT WAS OUR APPROACH?
A touring pop-up activation in a shipping container, targeting audiences at relevant cultural festivals.
THE SOLUTION
A fully-immersive experience taking guests on a heart-stopping journey through some of the show’s key moments. We created a script for costumed actors, who guided groups of eight people through the experience.
Starting with an intro in a blackout chamber with concealed video screens, an icy landscape was suddenly revealed behind a roll-up screen. Guests were then asked to climb into a lifeboat, at which point we commenced a dramatic, multi-sensory experience with 360° video mapping, cinema surround sound, freezing wind, fog and snow. Actual costumes and props from the show were used to enhance the experience and for photo opportunities as guests exited.
The Results
