WHAT DID THE CLIENT WANT?
The mother of all Cannes Lions parties to amplify Vice and Virtue, Vice Media’s in-house creative agency.
WHAT WAS OUR APPROACH?
To dramatize the Vice difference with a unique party venue and theme.
THE SOLUTION
A late-night party in the grounds of l’Eglise Notre-Dame-d’Esperance de Cannes, a Gothic church on a hill-top overlooking Cannes. We provided full event production at this outdoor venue with no existing on-site facilities.
Using the theme of Duality, guests were greeted by identical twins as they entered the church tower, with dramatic lighting and Vice and Virtue projections. In the main space they were surrounded by eight giant ice sculptures encasing objects including flowers, skulls, taxidermy and dollar bills. DJ performances were delivered by 2manydjs and Maya Jane Coles, and drinks set against a dramatic video projection mapped onto the church walls.
The Results
